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J K Rowling famously commented, ‘The most important thing is to read as much as you can, like I did. It
will give you an understanding of what makes good writing and it will enlarge your vocabulary.’ Today
website content writing has become an art form and studies have shown only clear, precise and easily
comprehensive language dictates the fortunes of a business. You may start small but if you have a clear
vision which is expressed creatively you may be the next biggest thing the world will talk about.


Language goes back to virtually the dawn of being but the written word came later which connects us to
the history of civilization. Man is the only species which relies on cumulative intelligence, i,e. the
wheel doesn’t have to be invented by every generation as each new generation stands on the shoulders of
their predecessors. This makes man exclusive from all other life forms.

Malinowski suggests, “language is the necessary means of communion; it is the one indispensable instrument
for creating the ties of the moment without which unified social action is impossible.”; Language is thus the core of humanity.
Today a lot of business is done online with a website. This website will only serve your
purpose if it is well presented and makes for effective engagement with its audience. A poorly presented
content just presents the business in poor light as we know it is not the quantity that drives business; it is
the credibility, trust and quality. Effective website content bridges your world with the audience.
In an environment of globalisation, it separates the novice from the professional where only the best will
survive.
Business is all about presentation and it starts with quality content of who you are and what you offer. A
quality website will generate more leads than a site presented poorly. This is but common sense and in a
cut throat market, you have to be the best in what you do or be ready to be washed away by the tides of time.
Fortune is not a gamble; it is clinical thinking with expert opinions. A well-presented business is
viewed to be conscientious, professional and engages people with respect. Go through any
professional website, although you may not notice it with the blink of an eye, a lot has gone into how
they want to present themselves with the most appropriate content which is engaging , inviting and
business savvy.
So, if you are a start up or want to reinvent yourself in the market, look at the basics and start with an
effective presentation. This is possible with good language and creative, clear, concise
content. The world is today a global village if you have the right vision. Nothing can stop you from
becoming the next global player and it all starts just with effective website content writing.

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